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Your website is one of the most important aspects of your brand’s online presence and it’s important that you design it right. Your website is also the place where you nurture your bottom-of-the-funnel leads to get conversions. So, you can’t afford any website fails that might cause your prospects to bounce off your website.
Your website should be designed keeping in mind your audience and should ensure that it provides good user experience. There are a lot of other benefits of a good website design for both your business and your audience.
In this post, we will discuss why good website design is important from your audience’s perspective.
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Brand image
Your website is a reflection of your brand and everything that it stands for. It is usually one of the first things people look at to get to know a brand and therefore helps form the first impression.
Your website design elements, like colours, fonts, images, etc. all form your brand identity. Therefore, you need to select those elements carefully and keep them consistent across your website.
Look at the screenshot of Coca Cola’s homepage, for example.
Coca Cola’s homepage
See how the brand has used the company’s distinctive red colour on a white background. Red and white are the colours of the company’s logo, packaging of their traditional coke bottles, and a lot of other brand elements. It maintains this consistency because these two distinctive colours represent the brand and people associate these with the company.
Here are some of the web design elements that you should select carefully and then use consistently.
Colour
If you already have some brand colours that align with your logo and other brand identity elements, then you should use those on your website as well. However, if you’re starting from scratch, then you can use this study to understand colour associations.
For example, if you want to associate your brand with trust, then you should use the colour blue. And, if you want consumers to think that your brand produces high-quality products, then the colour black can help you form that image. Similarly, depending on what brand associations you want to form, you can select your brand colours.
You can then select colours that evoke certain emotions or thoughts in people. For example, blue is the colour most associated with trust and black with quality.